The idea behind LeapFrog
You don’t have to start the search
to earn the business.
Someone else’s ad can start a customer thinking. The questions that follow are your opportunity to become the obvious choice.
“Why aren’t we in the AI answers?”
You may already be doing a lot right. But people who have never heard of you need a way to discover who you are, what you know, what you do differently, and why it matters to them.
That is the opportunity behind GEO (generative engine optimization) and AEO (answer engine optimization). Make your expertise easier to find and useful enough to become part of the answer.
A technically sound website matters. Schema can help describe it. But a little markup does not tell the whole story of your business. Google says its AI search features require no special schema; its guidance still emphasizes helpful, reliable content and sound SEO. Read Google’s guidance.
Our approach is to build the substance: useful answers to the questions buyers (and AI) actually ask, supported by your experience and published in more high-authority places where they can discover you.
A proven idea.
A more powerful moment.
Helping people discover and trust a good business through useful information has always worked exceedingly well. Today, AI can gather information from across the web in seconds, helping people compare their options before they ever visit your website.
SEO remains essential. It is becoming less effective by itself. Your website, search strategy, and paid ads work within a wider journey. Useful answers in more of the places people and AI turn to can strengthen the marketing you already invest in.
The idea is simple: make your business feel like it’s everywhere your next customer turns. They search, compare, watch, listen… and there you are again, with something useful to contribute. Each encounter gives them another reason to know you, trust you, and consider doing business with you.
That kind of presence once took a big-brand budget. LeapFrog makes building it affordable for a good business ready to grow.
What we actually do
One important question.
One strong answer. Many ways to find it.
A Leap is one coordinated campaign around a service, buyer question, comparison, location, or opportunity that matters to your business.
Find the question worth answering.
We look at your business, the people you want to reach, what they ask, and what they find now. We choose a subject where your expertise can help someone make a meaningful decision.
Build the answer from what’s true.
We ask a few questions about your business during onboarding. Our team handles the research, gathers the useful details, and develops a clear, factual story around the opportunity.
Make it work in each format.
An article, a video, and a podcast do different jobs. We adapt the same useful answer for the way people read, watch, listen, and compare.
Publish it where it can be discovered.
Leap Classic distributes your campaign across hundreds of sites. We coordinate suitable formats and optional connected social channels, with broader distribution available for eligible campaigns.
See the work. Watch it build.
You receive publication reports with live links so you can see and verify the work and observe what’s happening. The next Leap addresses another important part of the buyer journey we map out, or another product, service, or area where you want more action.
We handle the marketing. You focus on taking care of your customers and being ready for more.
Eight ways to carry a useful answer.
Created for the format, with the same facts and purpose throughout.
News article
A factual, news-style treatment.
Blog article
Room to explain the subject.
Long video
Show and explain.
Short video
A useful idea in a quick watch.
Podcast
An answer people can listen to.
Infographic
Make the idea easy to see.
Slideshow / flipbook
Walk through the key points.
Social posts
Start a conversation where people gather.
Publishing routes depend on the subject and each platform’s rules. Social publishing requires connected accounts.
Build your business with
your competition’s marketing dollars.
Picture a homeowner who receives somebody else’s remodeling postcard. It starts a thought: “Maybe it’s time.”
Then come the questions. What are the options? What does it cost? What goes wrong? Who knows what they’re doing? Who can I trust in my luxury home?
If your business gives them useful answers along the way, you can earn a decision your competitor paid to begin. The same opportunity exists after an ad, a referral, a trade show, or a conversation with a salesperson.
This is why we plan connected Leaps. One can answer the first question. The next can explain a comparison, resolve a concern, or demonstrate your experience. The body of work becomes more useful and powerful as it grows.
FrogDesk in practice · Vending Visions
From “can I ask you a question?”
to a service people can buy.
Blane had years of vending-machine knowledge. Our website and marketing work, designed for Salt Lake City, was already bringing him calls from around the country.
People needed help. Blane could often diagnose the problem remotely. Together, we recognized that this was more than a free favor: it could be a useful paid service and a different way for him to work.
We developed the $95 remote troubleshooting offer and its website page. His first Leap then gave that offer more places to be discovered. Within days, we found the service in multiple AI answers. A Google AI Overview described the service and consultation price, and Perplexity listed Blane first. Jason independently found another result, too.
The lesson isn’t simply “we published an article.” It’s that the relationship, business idea, website, and amplification worked toward the same opportunity.
Before the Leap
Local marketing.
Nationwide inquiries.
The business opportunity
Remote expertise becomes
a $95 service.
After publication
Showing up in multiple
AI answers within days.
Good work deserves
more than a publication count.
We want to know whether you’re becoming easier to find and trust by the people who need your help. Publication reports with live links let you see and verify the work. Website and inquiry data, where available, help show what people do next.
Already have a good agency or internal team? Great. LeapFrog can add authority and discovery work alongside them. You don’t need to replace your website or buy AutoFrog to begin.
From our fulfillment partner’s case studies
One useful answer.
A high-value opportunity.
A windows-and-doors business reported more than $6,000 in return from one article. A high-ticket service does not need a huge crowd when the right person finds a useful answer at the right time.
That is why we start with the questions, products, services, and areas that matter to your business. The opportunity is in helping the right buyer move forward.
Windows & doors
$6,000+
reported return from one article
From our fulfillment partner’s case studies
Choose a starting point
How much ground do you want to cover?
Start with the questions, services, and markets that matter most.
More Leaps mean room to address more of the buying journey.
Broader distribution gives selected stories additional reach.
Your LeapFrog plan
One focused opportunity
Single Leap
For a specific service, buyer question, or announcement that deserves a focused campaign.
One Leap Classic, planned around a single priority. A starting point, not an ongoing campaign.
Build a consistent presence
Foundation
For one priority service or market, building authority one useful question at a time.
One Leap Classic every month. Each campaign builds on the body of useful answers around your business.
Build in two directions
Two Leaps
For two priority questions, services, or markets that deserve consistent attention.
Two coordinated Leap Classic campaigns every month, with a shared plan behind them.
Cover more of the buying journey
Momentum
For businesses with several important questions, services, or locations to cover.
Four coordinated Leap Classic campaigns per month. Broader topic coverage, with a shared strategy behind the sequence.
More questions. Broader distribution.
Market Authority
For competitive markets where consistent coverage and additional publishing reach belong together.
Four Leap Classic campaigns per month, plus Primetime for one selected Leap and MSN for one eligible Leap.
Distribution upgrades
- 1 Primetime distribution upgrade per month
- 1 MSN distribution upgrade per month
A broader authority effort
Premier Authority
For national ambitions or wider competitive markets that justify premium distribution alongside consistent campaigns.
The Market Authority package, plus Premier 6 distribution for one selected eligible Leap each month.
Distribution upgrades
- 1 Primetime distribution upgrade per month
- 1 MSN distribution upgrade per month
- 1 Premier 6 upgrade: at least 6 qualifying premium placements
Every Leap includes
- Buyer-question research and topic planning
- Research and content creation handled for you
- Adaptation across 8 formats, subject to route eligibility
- Leap Classic base distribution for each campaign
- Publication reports with live links
Not quite ready, or not sure what makes sense for your situation? Book a Compatibility Conversation. Let’s talk it through.
What do Primetime, MSN, and Premier 6 add?
Primetime: an additional distribution route for one selected Leap, aimed at regional news, newspaper, and television-affiliate sites.
MSN: an MSN publishing route for one eligible story. We check the topic and treatment against current requirements.
Premier 6: at least six qualifying premium placements for one selected eligible Leap. Specific publications are subject to acceptance and availability.
These upgrades extend selected Leaps; they do not create additional core campaigns. We agree on the upgrade assignment and eligible routes before work begins.
No contracts. No handcuffs.
Come because it makes sense. Stay because it makes dollars.
Meet our unusually readable terms.
A few fair questions.
Can I buy without booking a call?
Yes. Choose your package and purchase directly. We’ll ask a few questions about your business during onboarding, and we take it from there. If you’d like to talk first, we’re always happy to help.
What happens after I purchase?
We ask a few questions about your business, your goals, and where you want more action. Then our team handles the research, planning, writing, formats, and publication. You receive a publication report with live links when your Leap is published.
Will this help us get recommended in search and AI answers?
That’s part of what we work toward: helping your business become easier to discover, trust, and choose. No specific result can be guaranteed by FrogDesk or any other legitimate agency. We know what we’re good at, we know what works… and we do it for you.
Why keep Leaping?
Your buyers have more than one question. Each Leap can address another question, product, service, or area where you want to excel. Connected campaigns give people more ways to discover your business and more reasons to choose it. The body of work becomes more useful and powerful as it grows.
How do monthly plans and stopping work?
Monthly packages describe the work per billing month, not a long-term lock-in. The exact renewal date, cancellation instructions, and treatment of work already approved or committed will be stated with the order before payment. We keep working together while it makes sense for both sides.
How much work will this take from me?
A few questions during onboarding help us understand your business and priorities. Research, source gathering, content creation, and publishing are our work. You focus on your customers and being ready for more.
Good people. Good work. A good fit.
What would you like to make possible?
Bring us a goal, a question, or a “we’re doing a lot right… but.”
Let’s see where a little FrogDesk thinking could take you.